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Strategic Management-Planning for Domestic and Global Competition(14版)是本不錯的商業理財﹐追加實照也是為了讓文章更具實用性，人家還買不起太貴的…



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好看的商業理財Strategic Management-Planning for Domestic and Global Competition(14版)全書的內容大意



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Strategic Management-Planning for Domestic and Global Competition(14版)誠意推薦給大家看喔!



  • 出版社：華泰文化

    新功能介紹
  • 出版日期：2016/02/03
  • 語言：英文


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商品訊息功能:

Features

1.Cases that offer a diverse set of very contemporary business situations drawn from companies worldwide, which are written by some of the world’s best case writers, and reflect the breadth of structural change underway in the global economy today.

2.This text uses a model of the strategic management process as the basis of its organization – this key distinctive competence of the text offers a logical flow, distinct elements, and an easy-to-understand guide to strategic management.

3.The central themes of globalization, ecommerce, information technology, speed and continuous improvement will receive heightened treatment across every chapter.

4.Several concrete or conceptual tools reviewers have considered to be given excellent coverage have been included in this edition with updated treatment, new examples and practical guidelines for students to use in applying the concepts.

5.Contemporary examples, using companies students will recognize and find comfort in their familiarity, are integrated throughout the text.

6.Strategic Management includes major emphasis on women and minority executives in global companies.

賣場評價

  • 出版社：華泰文化

    新功能介紹
  • 出版日期：2016/02/03
  • 語言：英文


Strategic Management-Planning for Domestic and Global Competition(14版)















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Strategic Management-Planning for Domestic and Global Competition(14版)



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